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Sony / The Orchard
Project type
Viral Feature Film Campaign
Role
Digital Marketer, Executive Producer, Narrative Specialist
-- Created microbudget feature film "Lola's Last Letter," which went viral due to social media campaign collecting anonymous apologies from fans on Instagram. Handled production, editing (FCPX), and marketing.
-- Created viral marketing campaign including all images and graphics using screenshots from the film along with UGC in the form of apology letters.
-- Evaluated KPIs to create fan engagement through both organic and paid ads, sending movie to top of the charts upon release.
-- Film premiered at Dances with Films Festival, and was later distributed by Sony's indie label, "The Orchard" and Random Media. Nominated: Best Principal Actress award from LA Film Review.
