Emerald Lion Press

• 50% partner in indie publishing company, overseeing direct-to-consumer book distribution and ground-up development of IP that can be exploited in multiple formats.
• Achieved over 20,000 book sales globally, earning five-star ratings from IndiesToday.
• Developed digital marketing strategies to increase brand visibility and drive sales on social media.
• Created all advertising copy, graphics, and videos.
• Evaluated core KPIs on both organic and paid media ads for all platforms, including Facebook, Instagram, AMS, Google, TikTok, and more.
• Grew and created highly engaged mailing list. Curated open rate of 50%, with 75% of subscribers reading the newsletter "often or sometimes."
• Managed cross-functional teams and outside vendors including cover designers, audiobook narrators, graphic designers, writers, and more.
•Oversaw translations and distribution of mystery novels to over a dozen counties.
• Hit milestone #1 Amazon Best-Selling Author of Three Mysteries/ Thriller Series in two series. To date, a total of three series and 14 fiction books have been distributed in audiobook, ebook, paperback, and large print.